Monthly Archives: December 2022

Here are the not so common but very creative marketing strategies that you can utilize in your dental practice:

1. Launch a referral program – It is and should be the number one strategy to use especially in healthcare related service as it is believed that 92% of people trust personal recommendations more than all other forms of marketing. It is simple but extremely powerful and has the potential to significantly increase new patient generation to your dental practice. I have listed some ideas on how you can kickstart this program:

• Launch a Patient Loyalty Program – This is designed in a way where you would be able to collect email addresses & cell phone number for future marketing strategies like email marketing, social media campaign or mobile marketing. This is also letting your patients know that you are thankful for their business.
• Launch a Patient Review Program – This is designed to increase your online reputation. You can selectively hand out cards to patients so they can leave reviews on your social networking sites or other websites like yelp, your Google business page or on your website so that they can claim their rewards.
• Ask for a Patient Referral

Here is a 3 step guide on how to ask light-heartedly for a referral:

1. Selectively asking – ask only those who you know and who you like, an example is a long-term patient whom you have developed a good rapport.
2. When a patient has had a good experience – when a patient is being graceful in letting you know that they have had a great experience, you can tell them in a way that is not pressuring like, “It’s excellent to hear that you had a wonderful experience. When your friends or family tell you how bad their experience was, you can send them here.”
3. Use a script – Thank you for your feedback! I am very proud of our team and It is part of our goal to give a positive experience for patients like you who appreciate what we do. We know that not everyone has a positive experience like this with their dentists. If you have any family or friends who might enjoy the same experience you’ve had, we would love for you to recommend them to us.

2. Turn your product or service into a challenge – What problem do your services solve? Do not go with the flow of explaining the services that you offer. Instead, make your product the focal point and create a challenge for that. For example, you can ask patients dental related questions or even better is make a quiz on who they think is following good dental hygiene. It forces them to engage and your business will be unique and top of mind.

3. Use popular hashtags on social media – Utilizing popular hash tags such as #FlashbackFriday or #ThrowbackThursday can increase the number of views you want for your business especially those that are in the millennial age group. You could also use this so that you could target person looking for a particular topic or service so you never know because it can also be a good source of how you can get new patients to check out your service.

More Dental Marketing Ideas

When it comes to dental marketing there’s no shortage of good ways to start. Here are a few more suggestions for marketing your dental practice. Take a look and see what you think will work for your practice.

Get Local with SEO

When people in your target area start searching online for a dentist do you show up? An easy way to check is to grab your phone, type in “Dentist near me” and see what comes up. If you’re not at the head of the pack you’re missing out on a lot of new patients and leads.

A goal for your dental marketing efforts is to rank on local search, like when you typed “Dentist near me”, and get found by people in your target market.

Leverage Existing Patients

In addition to the above suggestions, working with what your dental practice already has, like existing patients, is an excellent place to start. For example in idea number one we discussed creating a patient loyalty program. Not only does this leverage existing patients, it’s good business that can (and will) drive referrals to your practice.

Dental Marketing: It’s Not Rocket Science

Marketing a dental practice can feel like rocket science, but it isn’t, using a little creativity and common sense can go a long way. Thinking about how to please your patients is one way to get more of them!

To Social Media or Not to Social Media

If you’re going to use Social Media to market you dental practice I recommend taking a moment to think about it.

Social media is a great dental marketing tool but it requires time, effort and tact. Consistent effort and quality content are a must for social media to work for dental marketing. If you or your staff do not have the time to market your practice, the right way, on social media it may be best to look at other options. Other options for engaging social users are hiring an agency, training someone in your office to do it or using paid ads to reach social media users.

Other ways to use social media

Additionally, when using paid ads to target new patients for your practice, be sure that you’re only targeting patients in your geographic area. If you’re in New York City you don’t want to be marketing to people in Los Angeles, right? It’s an easy and costly mistake to make.

Make a contest and go viral

Using contests is a great way to grow your dental practice. Everyone wants whiter teeth, right? Create a grand prize, as an example, of teeth whitening for life (or whatever you want to offer).

When your prize is something everyone wants you’ll have no trouble getting people to join your contest. Digital contests can boost your dental practices marketing exposure for pennies. Adding bonus actions to increase entrants chances to win is another way to squeeze a little more out of your contest.

There’s a 1,001 ways to market your dental practice. Most of them you can do yourself. Sometimes, it’s better to hire an expert to do it right, the first time. You can learn more about hiring a dental marketing expert in the box below.

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Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part!

The trouble is how your website looks is only half the battle. And to be honest, it’s not even the most important half. Looking nice is great, but performing well should be your ultimate goal for your website.

To perform well, you need a website content strategy that will actually reach, connect with and convert potential customers.

To do this, you need to use good search engine optimization, or SEO, which is the process of attracting organic, free traffic from search engines like Google. Ultimately, you can have the most beautiful website in the world, but if search engines can’t find you, potential customers never will.

Get SEO right, and you’ll have a steady stream of high-quality traffic to your website. Get it wrong, and people won’t even know you exist.

It’s almost impossible to overstate the importance of good SEO. Thankfully, even though it may sound complicated, you can actually use SEO as a guide to help create a website content strategy that will make your website better and lead to more business.

In the following article, we’ll explore how you can leverage the power of SEO to build a website for your target market. Let’s jump in.

SEO & Your Website Content Strategy
Small business owners tend to wear a lot of hats. They have big dreams and lots of goals. While that may be great for their business, it can make it difficult for them to narrow down their unique selling position.

So many of the small business owners I work with struggle with encapsulating their business in a few simple key phrases. But Internet users are a flighty bunch. You need to grab their attention in 3 seconds of landing on your website (literally), or you risk them bouncing off your page, never to be seen again.

Any good website content strategy, then, will rely on short, pithy headlines, especially on the homepage.

How does SEO help you write the best possible headlines? It’s easy! Well – sort of. It’s easy if you understand how to do keyword research.

To do good keyword research, you first need to take stock of your own website, using Google Analytics. What keywords are bringing people to your site? Which pages on your website lead to conversions? Where are people coming from?

Next, take a look at your competition to get a picture of the competitive keyword landscape. Who shows up in Google when you do a search for your services or products?

After you understand this information, you make a list of long-tail keywords. Think phrases instead of one-word searches. Unless you’ve got an outsized budget (and even then), you’re probably not going to rank well for something as generic as ‘dogs,’ for example. But maybe you have a shot at ‘are dogs ticklish on their paws.’ You get the idea.

Getting a good keyword list should be your first priority when building your website because it will inform the rest of your website content strategy. Then, when you’re writing headlines, especially on the homepage, you can use your keywords to help focus your content.

So let’s say you’ve identified ‘small dog breeders in Abbotsford, BC’ as your long-tail keyword. Boom! There’s your short, pithy headline.

This is why you need to think of SEO as more than just one more troublesome thing you need to do. When used properly, it can be one of your most important tools for helping you flesh out a smart website for your target audience.

READ: How To Use Blogs To Increase Engagemenet
No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website.

Today, there are a whopping 600+ million blogs out there, out of over 1.7 billion websites. Here are some of the advantages of blogging for marketing and the components of an effective blog post so you can join them!

Read more on our website.

Use SEO to Build Your Website For Your Target Market
Let’s assume you’ve done your research to develop a solid list of high-volume, low-competition keywords that will help you dominate the local search rankings.

And let’s assume you’ve done all the SEO essentials like using proper title tags, using proper H1 and H2 tags, and optimizing for Google’s core web vitals and local search traffic.

That’s it, right? That’s all you need for an SEO website?

Wrong. That’s because search engines are always on the lookout for fresh and relevant content. They’re always hungry for new content, and if you want to rank, it’s your job to feed them, with regular, quality content.

That’s why adding new content to a website, especially as a value-adding blog post, is essential for every website. By writing a blog, you’re inexpensively creating new content for the search engines to index.

Not only that, your blog is a great way to showcase your expertise and/or products, demonstrate your authority in your field, and connect with your audience on a regular basis.

Again, I understand why many of the small business owners who come to me have struggled with coming up with blog ideas.

And again, here is where your SEO strategy can help inform your website content – because that comprehensive list of high-volume, low-competition keywords can also be your blog topic list!

Google will reward you if you use your blog to share original, substantial and/or insightful analysis or information. Combine that search engine optimized content with a killer keyword list, and you’ve got a match made in a digital marketer’s heaven.

Of course, I understand that building that keyword list is easier said than done when you’re not an SEO expert. Thankfully, it’s an easy task to outsource! My team regularly helps small business owners get more traffic with a sustainable SEO strategy. And we are constantly updating our strategies to meet the ever-demanding changes by the major search engines.

Maybe we’re a little nerdy, but where others find SEO daunting and tedious, we love the challenge! Whatever your SEO needs, we have an SEO package to match, and we can help you see real results.

To your business success,

Susan

Digital Marketing versus Traditional Marketing is one of the most heated new age debates that we often come across. While on one hand the tech heads give you the most obvious justification of fast paced digitization as to why digital marketing clearly surpasses traditional marketing. Corporate Executives, on the other hand, functioning in conventions, would more obviously than not justify traditional marketing. Before we ponder on this debate further,let us first understand what essentially distinguishes the two.

What is Traditional Marketing?

Traditional Marketing refers to the conventional methods of promoting a brand. This includes newspaper ads, magazine ads, billboards, brochures, hoardings etc. Traditional marketing also includes network marketing. In its most basic sense, Traditional marketing refers to a structured effort on endorsing one’s brand but without any reliance on online methodologies. Traditional offline media are often the channels that brands incorporate when it comes brand promotion.

The tools for Traditional Marketing are:

1.Print Marketing
2. Broadcast Marketing
3. Referral Marketing
4. Outdoor Marketing
5. Publication Marketing

Let us Look at a few examples of Traditional Marketing:

A. Vicks, a prominent brand in India came up with a campaign called Touch of Care. The ad film showcased a a daughter’s relationship with her transgender mother. This ad film that went viral because of how it truly the touched a chord with the sentimentality of the audience.

B. Dove, around mid 2000s came up with the idea of giving away free samples with morning newspapers. This strategy truly helped the brand popularize itself. This brand strategy completely worked in the brand’s favour.

What is Digital Marketing?

Digital Marketing as the name suggests refers to the marketing efforts of a brand using online channels. It refers to how a brand handles it online reputation. Optimizing your brand forms the backbone in this case. The biggest channel definitely is the Internet. The sub channels include websites, blogs, Social media platforms etc. Digital Marketing includes a step of intricate procedures.

The tools include:

1. Facebook Marketing
2. Digital Campaigns
3. Search Engine Optimization
4. Content Marketing
5. Influencer Marketing

Let us Look at a few examples of Digital Marketing:

A. Kitkat hit it big with their influencer marketing strategy. Their challenge on Musical.ly which involved participants lip syncing to the new jingle was quite a rage. It brought great popularity to the brand image of Kitkat.

B. Kellogg’s launched their digital campaign using Stranger Things on Netflix. We saw in the series how Eleven was obsessed with Kellogg’s Eggo waffles. This online promotion that incorporated storytelling elements really brought about a string of desirable effects for the brand.

Which one Should you go for?

The market conditions are reflective of the cut throat competition that prevails currently. In a situation like this both offline and online presence count. While it is extremely important to maintain effective optimization and an impressive online reputation, it is equally vital to maintain a strong offline presence.

Despite having different channels,both traditional and digital marketing run on similar strategies. The Marketing Mix, the backbone of any marketing strategy, consisting of Price,Product, Place and Promotion,is essentially what goes into both traditional as well as digital marketing. Therefore a perfect marketing strategy should be the right blend of traditional and digital marketing.While SEO, SMM, etc are great ways of reaching people’s computer screens but there exists a world beyond that which can be reached through the facets of traditional marketing.

As you saw, Marketing can be quite a fix. They are services that call for expert advice and professional help. If done right, Marketing can have a sweeping influence which will bring about a string of beneficial outcomes for your ambitious brand.